Here’s an interesting article on cover design by Lon Kirschner, the artist who designed the cover for The Grievers.
In the Fall of 1991, I received a phone call in response to a promotional mailing I had sent to publishers advertising my studio’s book jacket designs. The promotion was unique in that it was quite small, only 3 ½ by 5 inches and arrived in a hand-addressed envelope. This gave it the look and feel of a personal invitation, not another mailer from an art studio.
As I write this in 2012, printed mailings and telephone inquiries seem quaint but were a very human way to make contact with a prospective client. Someone had to take the time to open the envelope, hold something in their hand, read some copy and then, if you did it right, make a phone call and have a conversation. Aside from the conversation, this is much the same way a well-designed book jacket should work. Something sparks your interest, you pick it up…
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